Tell me if you’ve heard this one before: As the saying goes. “If I had a nickel” for every time I’ve heard “X competitor just did X. Why aren’t we doing it?” I’d be retired by now. It’s basic marketing to do your own research. Just because X put out a beautiful commercial/billlboard/brochure, etc., doesn’t mean: 1) it will work and 2) it’s appropriate for you, your brand, and your audience.
We can do better. It starts by breaking down organizational silos and seeing each other as partners. I’ve been fortunate enough to have worked with many teams and organizations who get this, and when it works, we reach our goals!
Christina Deidesheimer 