About

My expertise lies in transforming complexity into clarity—and turning vision into results. With over 18 years of strategic marketing leadership across nonprofit and investor-owned health systems, I’ve gained a deep understanding of operations and the many inherent nuances of our industry. I specialize in aligning marketing with enterprise goals to drive growth, build brand equity, and elevate the healthcare consumer experience.

I believe the best marketing is both human-centered and data-informed. It listens deeply, leverages data intelligently, and connects people to purpose. My approach blends creative instinct with analytical rigor, using digital tools, emerging tech, and behavioral insights to inform decision-making and accelerate measurable growth.

Throughout my career, I’ve positioned marketing as a core business partner, launched market-defining brand campaigns, championed integrated strategies, implemented re-brands, launched digital transformation initiatives, and built high-performing teams. What sets me apart is a servant- leadership style grounded in empathy, fueled by data, and focused on impact. Whether navigating complex change or building for long-term growth, I bring strategic vision, operational alignment, and a deep respect for the people behind the work.

I received my BFA in Theater from Ohio University, my MS in Integrated Marketing Communications from West Virginia University, and will be receiving my MBA from University of Illinois at Urbana-Champaign at the end of 2026.

Innovation and impact guide my work. I don’t just respond to change—I help organizations rise through it.