I could feel the discomfort well up inside me. The disagreement was palpable, even though no one was voicing opposition. The silence and nodding of heads signaled to me that my idea was not going over well with my team. The problem was, I didn’t know why, or how to move forward. Then it occurred … Continue reading Embracing Dissent

Let’s face it, healthcare marketing is tough. Just a few of the daily struggles include: Pressure from internal stakeholders to respond to competitive forces but also stay in budget An ever-growing selection of digital marketing channels, all with their constantly changing algorithms can make it hard to stay afloat Many conflicting and competing priorities are … Continue reading How to Cope With Healthcare Marketing Challenges

I escorted a patient to the front entrance of my hospital the other day. Besides the fact that I've never been a fan of simply pointing directions to a guest anywhere, I was trained during my very first healthcare job to always walk, never point. So, it's second nature when I hear a team member … Continue reading I’ll Take You There