There is a common scenario playing out in many healthcare systems right now: initiatives abound, staffing is tight, and silos remain. For healthcare marketers in this scenario, tactical requests often pile in and marketing is frequently told about projects or initiatives after they’re already being implemented. In today’s healthcare environment, where outcomes matter more than ever, it’s imperative that as a leader, you position your team as strategy partners. For those of you who are fielding tactical requests more often than you are being asked to weigh in on strategic problems, I offer some advice on moving in a different direction.