Don’t be a copycat

Tell me if you’ve heard this one before: As the saying goes. “If I had a nickel” for every time I’ve heard “X competitor just did X. Why aren’t we doing it?” I’d be retired by now. It’s basic marketing to do your own research. Just because X put out a beautiful commercial/billlboard/brochure, etc., doesn’t … Continue reading Don’t be a copycat

Hope is our foundation

For those of us who work in healthcare delivery, we know it’s particularly tough right now, and it will get worse before it gets any better. In one of his April LinkedIn posts, David Jarrard makes a great case for maintaining hope right now. As he mentions, “It’s so easy to be cynical about the … Continue reading Hope is our foundation